To encourage teenage mothers in New York to have their babies vaccinated, Weill Cornell Medical Center’s Teenage Pregnancy and Parenting (TAPP) offers them gift certificates for children’s clothing. The program was the baby (forgive the pun) of two Jewish women: Dr. Allison Beitel, a senior pediatric resident at Cornell, originated the idea, and refined it with Dr. Maura Frank. Over 90 percent of TAPP’s clients depend on Medicaid, and 99 percent are single teens; the clothing reward may be a potent draw towards better infant health.
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