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“It’s On Us Campaign” Highlights the Language of Rape Culture

it's on us psaThe public service announcement takes the casual language used between two bros and makes its subtext the actual text. When one guy asks his friend if he remembers that “drunk chick” he was “talking to” at a recent party, the chat autocorrects “talking to” to “targeting.” When the friends asks if he “got some,” the guy responds, “Well… I had to encourage her a bit.” “Encourage” quickly autocorrects to “force.”


ALANNA VAGIANOS in “PSA Autocorrects A Text Exchange To Make A Point About Rape Culture,” Huffington Post, March 28, 2017.