“Grab attention on social media,” authors are constantly advised – especially if, like me, they are relative unknowns whose books have been published by small presses and they are expected to do pretty much all the marketing themselves.
Become a go-to part of the conversation on specific topics related to your book.Get in the conversation. Say something provocative. Get reTweeted.
After my debut novel “The Heirs” was published by Stephen F. Austin State University Press this spring, I dutifully put aside writing my next Great American Novel in order to jump full-throttle into PR outreach. Because “The Heirs” is about two Polish-American families in New Jersey – one Jewish, one Catholic – coming to terms with their post-Holocaust relationship, I particularly tried to Tweet on topics involving Poland, Judaism, and World War Two.
Thus, when I went to the Museum of Jewish Heritage in New York City, to see an exhibit of photos from the Lodz ghetto in Poland, I Tweeted: … It’s like seeing what my great-grandmother saw when she was walled in there. (Oops is it now illegal in Poland to say that?)