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Powerful Women at War

Patti LuPone in WAR PAINT, photo by Joan Marcus

Patti LuPone in WAR PAINT, photo by Joan Marcus

Toward the end of “War Paint,” the new Broadway musical about two queens of the cosmetics industry, one Jewish and one not, Elizabeth Arden (the blond, blue-eyed Christian one) asks in a lyric whether they had made women more free or helped “enslave them.”

Helena Rubinstein, the makeup mogul with darker hair and a longer nose, who was born in a Polish shtetl, replies, “Perhaps they will forgive us when they look at what we gave them.” That would be more than just lipsticks and creams to make them more alluring and, maybe, establish a clearer sense of self-worth (or maybe make them doubt their worth if they didn’t embellish their looks). The two also demonstrated how far women could go in business, establishing their own highly successful companies and amassing millions of dollars.