Buying frivolous stuff to show we care is, well…frivolous.
But Cupid really doesn’t care about bling. He’s too busy messing up Venus’s To Do List. He scratches himself with one of his own arrows and falls in love with someone he’s supposed to make unlovable. He falls for a woman from the wrong side of the divine-mortal divide, and risks everything in the name of a love bigger than himself.
And this is the point – excuse the pun – of Cupid’s Arrows of Love. It’s really about a caring, very human kind of bravery that no one else may ever see.
So, in the name of Cupid, how about doing some tzedakah to celebrate Valentine’s Day this year?
Specifically: why not show your love by giving to your local food bank?
Times get tough for them in February when public attention to them wanes. And that’s when your love for giving can truly help.
Food is love, the saying goes. 
What better way to celebrate the holiday of love than by helping to feed a neighbor in need?

Sharon Glassman is a writer/performer and journalist living in Northern Colorado. Her “Lazy Person’s Book Club” audio romantic comedy, Blame It On Hoboken, resets the story of Cupid and Psyche in Sinatra’s hometown. She’s the author of Love, Santa (Grand Central), a how-to holiday book about helping kids in need at holiday-time for folks of all faiths.