Pink pens for the girls
Bic has developed a range of gender sensitive writing materials. Perhaps they were taking a lesson from Lego, the company that targets young girls with a set of 224 LEGO pink pieces from their Bricks and More range. Up-market store Selfridges suggests “you can create your very own pretty pink world with car, house and cute dog” Clearly their copywriter was using one of those Bic pens. Mothers – watch out for any seminaries suggesting that your daughters arrive with their own set of pink pens.
Va Va Voom in Venice
Frum filmmaker, Rama Burshtein, is all wrapped up in Venice while one of the leading ladies leaves her modesty at home. Fill the Void, Burshtein’s film set in the haredi community of Tel Aviv, sounds very evocative. Replete in a very modest embellished gown and matching head piece, Burshtein walked confidently along the red carpet at the Venice Film Festival, accompanied by a man presumed to be her husband. One of the young stars of the film chose to wear something much more revealing than her film costume of long sleeved shirt and below-the-knee skirt. A bit of shame really – it would have been a modesty coup for the frum fashion industry. However, I am most intrigued by Mr (Rabbi?) Burshtein – I just love the fact he turned up in Venice in his long black coat, large hat and untrimmed beard, seemingly unfazed by the gliterrati, but there to support his wife. So cool, so Blase.