How Safe Does She Feel Walking Down the Street?

When 24-year-old aspiring actor Shoshana Roberts saw an ad soliciting “Female Talent for Anti Street Harassment Viral Video” on Craigslist, she immediately knew that she wanted to apply.

The date was September 12, 2014.

A brief telephone interview with Chicago filmmaker Rob Bliss of Rob Bliss Creative took place a day later, and by the end of October Bliss had captured 10 hours of footage showing Roberts walking through the five boroughs of New York City while being catcalled by dozens of men. He later edited this into a two-minute video that has now been seen by approximately 39 million people in every corner of the world.

The video was a collaboration between Bliss and Hollaback, an international, feminist, anti-street-harassment organization which, since its founding in 2011, has trained activists in 26 countries and more than 80 U.S. cities to oppose anti-woman violence and misogyny. Although Roberts wasn’t familiar with Hollaback when she answered the ad, the issues the group works on resonate deeply for her.